![]() The big takeaway: Amid Meta’s current challenges with advertising, it is hardly surprising to see it reimagine WhatsApp as a super app that consumers turn to for everything from messaging to commerce. Those eye-popping numbers help explain why Meta has made several strategic investments and updates to its platforms aimed at bolstering chat-based commerce revenues.Collectively, over 2.5 billion people use one of these two platforms. For most people, mobile messaging consists of two platforms: Facebook and WhatsApp. Locally known as Weixin, WeChat is now a daily necessity among family, friends. Signal Revenue & Usage Statistics (2023) WeChat Revenue and Usage Statistics (2022) Over three billion people have used messaging apps in 2021, making them one of the most popular app types. WeChat has 820.2 million users in China, per our forecast, and its mini-program economy was estimated last year to be valued at $240 billion, with 450 million users transacting through the program. WeChat is Chinas most downloaded messaging and social networking app. But as the company looks for growth opportunities, it can’t help but daydream about transforming WhatsApp into a WeChat-like super app.The two messaging apps are similar in many ways, but also significantly different. That’s not even a rounding error for a company that generated nearly $29 billion in total revenues. WeChat and WhatsApp Overview Both WeChat and WhatsApp offer real-time mobile chatting platforms for millions of users without any SMS charges. It was Koum who saw the potential of operating through the Apple App Store after purchasing an iPhone in early 2009. ![]() Yet messaging across Facebook's apps pulled in a relatively paltry $218 million in the most recent quarter, driven by paid messaging on WhatsApp, per Insider. WhatsApp is a messaging app for smartphones created in 2009 by two former Yahoo employees, Brian Acton and Jan Koum. Meta paid $22 billion for the platform in 2014, making it the company’s most expensive acquisition.
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